The reason as to why Salesforce.com is the CRM solution for small and medium enterprises is because of the many benefits attached to it. This is in regards to the immediate value your sales team receives and this is in accordance to improving their ability to sell together with the significant increase in success rates. A survey that was recently done by a research firm indicated that almost 72% of the firms chosen had a positive effect on their sales performance and this was due to CRM. Some of the many benefits include;
Salesforce provides an enhancement of communication
CRM systems have been known to close the communication loop between sales management, support teams and the sales team. This is usually in regards to time-sensitive issues whereby a sales representative may need an approval from the manager in regards to closing a sale or offering a discount to a potential buyer. This goes on to enable them to close deals faster resulting in a more efficient sales cycle.
An increase in sales team productivity is observed
When CRM solutions are embraced in any small or medium business, a streamlining occurs and this is in terms of automating prices, administrative tasks and order processing. This ensures that sales representatives get to focus more on efforts that increase their productivity and this is in regards to impacting revenues and profits.
Strong customer relationships are forged
Ensuring that you have CRM solutions incorporated in your small business or medium business will enable you to see that your sales representatives actually have better and more productive conversations with their prospective buyers. This goes on to build strong and more personalized relationships with buyers, which eventually help in shortening sales cycles and an increase in the number of deals closed is observed.
Best practices are accessed
When a business embraces CRM solutions, activities that are associated with sales success get to be easily identified. When this happens, the knowledge gets to be implemented and the practices are applied across the entire sales team. This gives the sales representatives the required tools needed to effectively close deals in a more intelligent and quicker way.
Costs are reduced
This is in regards to minimizing order errors, which eventually goes on to save the sales team time needed to re-process incorrect orders. There is also the elimination of the costs that are associated with the replacing of items that have been incorrectly placed and shipped off to clients.
For small and medium business to advance to the next level, CRM solutions happen to be the much needed relief for their sales team. Consider embracing CRM solutions for your business and you will be glad that you did!
Small & Medium Business Keynote at Dreamforce 13