After months of evaluating and preparing, the moment has finally arrived: it’s time to migrate to Salesforce Lightning! Teams are the right amount of excited and you are ready [...]
Most — if not all — organizations are not immune from change. In fact, change is required in order to keep a competitive edge and survive in this ever-changing [...]
There are plenty of reasons to make the switch to Salesforce Lightning, but truthfully, it’s not as easy or simple as flipping a switch. For many organizations, migrating to [...]
For many marketers who allocate a good amount of their marketing budgets to Google AdWords, there hasn’t been an easy or seamless way to integrate AdWords data with Salesforce or [...]
Meet Pete and Allison — they both work as salespeople at the same company selling office supplies and paper to businesses. They’re both eager to hit their monthly sales goal, [...]
Imagine yourself at the supermarket on a mission to pick up potato chips. You find yourself in the crunchy snack aisle, picking out the exact style and flavor of [...]
On Tuesday, August 25, 2015, Salesforce introduced a faster, modern, and more powerful version of its CRM platform to the world: Salesforce Lightning. It promised to maximize the productivity [...]
Far too often, sales managers fall under the spell of “the quota” — when this happens, they focus obsessively on measuring this metric and forget to pay attention to what’s [...]
The state of your sales pipeline can say a lot about your business. It can reveal whether or not your sales team will hit their monthly quotas. It can [...]
Empathy is having the ability to understand or feel the experiences of another person from their perspective. It’s about putting yourself in their position and viewing the situation through their [...]
