[Training]
Turn Your Team into Marketing Automation Experts
Galvin Technologies helps nonprofits and for-profits master Account Engagement (formerly Pardot), NextGen Marketing Cloud, Data360 for Marketing, and Agentforce Marketing. Our hands-on training and real-world guidance empower your team to run smarter campaigns, nurture more leads, and achieve measurable results.
Hands-on, Minds-on Learning
Our marketing automation training goes beyond “point and click.” Participants work directly in Account Engagement (formerly Pardot), NextGen Marketing Cloud, Data360 for Marketing, and Agentforce Marketing using a project-based, stop-and-think approach that makes learning relevant and practical.
We combine strategy discussions, guided exercises, and real-world campaign work to engage learners of all learning styles. The result: your team gains confidence using the platform while improving overall marketing skills – turning knowledge into campaigns that generate real leads, engagement, and measurable results.
“Galvin was very personable and easy to work with. They were great at problem solving and finding ways to make processes make sense for the team. They were very patient with our team, providing multiple demos and documentation. ”
–Tamara, Nonprofit
“Galvin is thorough, informative, helps us evaluate complex business processes, and pleasant to work alongside. I have learned so much from partnering with them.”
–Christie, Smithville Fiber
Training Topics
- Lead Capture and Nurturing That Converts
- Branding & Personalization at Scale
- Data-Driven Decision Making
- Campaign Automation and Optimization
- Aligning Marketing and Sales/Operations for Maximum Impact
- Effective Email and Form Design
- Hands-On Strategy and Best Practices
Training Skills
Administration
Managing Users
Integrations
Technical Setup
Forms
Field Settings
Progressive Profiling
GDPR/CASL/CCPA Compliance
Data Management
Structure
Segmentation
Lists
Scoring & Grading
Lead Scoring
Behavior Scoring
Building Personas
Automation
Rules
Redirects
Notifications
Emails
Building templates
A/B Testing
Completed Actions
Landing Pages
Building Pages
Landing Page & Form Reports
Engagement Studio
Building Campaigns
Triggers & Rules
Testing
Dynamic Content
Creating Content
Targeted Offers
Reporting
Lifecycle
Assets
Campaign & Conversion
Sales & Marketing Alignment
Pipeline Assignments
Engagement Histories
Data Sharing
Tailored Training
Refreshers
New Users
Advanced Skills
“I have been working with Galvin for over a year. They are very knowledgeable and helpful with great response time.”
Tina Burns
Unify Platforms, Drive Results
Galvin Technologies helps nonprofits and for-profits connect Account Engagement (formerly Pardot), NextGen Marketing Cloud, Data360 for Marketing, and Agentforce Marketing seamlessly within your Salesforce CRM. The result: smarter campaigns, aligned teams, and measurable growth that drives leads, donations, or revenue.
Full-Service Marketing Automation Support
Galvin Technologies provides end-to-end support to help organizations succeed with Account Engagement (formerly Pardot), NextGen Marketing Cloud, Data360 for Marketing, and Agentforce Marketing. Whether you’re new to marketing automation or looking to get more from your existing system, we identify the right starting point and guide your team to run smarter campaigns, generate more leads, and achieve measurable results – no matter your platform setup or skill level.
Marketing Cloud Consulting & Strategy
Career marketers and certified Marketing Cloud consultants conduct a discovery process to identify business needs and align marketing automation with those goals.
Marketing Cloud Implementation
The technical team unifies Marketing Cloud and your Salesforce CRM, manages data, and designs system workflows and templates configured to meet specific business requirements.
Marketing Cloud Managed Services
Clients gain access to a full complement of services, including ongoing system and marketing support, from a highly skilled team of Marketing Cloud and Salesforce specialists.
Move Your Marketing into a Class of Its Own
It’s time to graduate beyond traditional marketing. Take advantage of a free consultation and let Galvin create a customized training plan for your marketing team.
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