CRM and ERP are the two different technology acronyms that organizations need to know about. Customer Relationship Management (CRM) is used to determine all aspects of sales- and service-related interactions which an organization maintains with its customers. It can help a business to better understand customer relationship, improve customer service, increase profits, attract new clients and retain clients. Companies use CRM to collect, control and connect customer information. It can also be used to go through the entire history of your relationship and activities with a customer while providing the data you need to create marketing campaigns to drive more sales into your organization.
Enterprise Resource Planning (ERP) is a suite of integrated software applications used to provide data on all parts of the business: accounting, warehousing, logistics, sales, marketing, human resources and more. It combines operational, financial, business intelligence, customer relations and interactions in a single management system.
ERP and CRM solutions provide individual collections of information that, when integrated, will improve the operational management of an organization.
5 Benefits of CRM Integration with ERP:
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