Every website has it – a “Contact Us” page. But what is it’s purpose? Is it for applicants to post a resume? Is it for a prospect to request your service? Or is it for a vendor to try to sell their services to you? Maybe it is for all those and much more. But essentially, a general contact form does not get much attraction because the website user is not enticed to use it.
To get more effectiveness out of a contact form try using a landing page with contact form specifically for that. For example, on the website where you are listing job openings put a simple form on that page so the applicant can quickly interact with you. To help promote a specific product of business service build a website with a whitepaper that can only be downloaded by filling out an online form.