Sitecore CMS Steps Up Customer Experience by Acquiring E-Commerce Platform

Successful e-commerce solutions need to offer a customer experience that focuses on collecting accurate and meaningful data from a consumer while delivering to them an experience that encourages them to […]

About the Author: Gary Galvin

Customer Experience Ecommerce SiteCore

November 27, 2013

Successful e-commerce solutions need to offer a customer experience that focuses on collecting accurate and meaningful data from a consumer while delivering to them an experience that encourages them to convert and stay a customer for life. Our partners at Sitecore have recently announced the acquisition of commerceserver.net, an enterprise grade e-commerce solution with its origins in Microsoft .NET.

Focusing on a Single View of the Customer

Companies that win in today’s digital space do so by collecting and mining accurate and sound data which in turn allows them to better engage with their customers and prospects thus delivering an experience they want. Previously, the Sitecore Experience Platform provided an integrated CMS which included the following digitial solutions:

marketing automation
email marketing
social media
website optimization

Combined, these solutions where able to capture every interaction a website visitor has with a company. Now, with the recent acquisition of commerceserver.net Sitecore is able to bring an enterprise-grade e-commerce platform that integrates seemlessly into the Sitecore Experience Platform.

Websites, especially online retailers, must embrace an approach that ensures a full view of the complete customer experience. On Sitecore’s websites (www.sitecore.net) it is quoted “The addition of Commerce Server’s enterprise grade e-commerce capabilities means that we can quickly move to a position of leadership in this space to complement our successes and leadership in content management and customer experience.”