Tapping The Next Big Thing: Mobile Marketing Currency

Today, online marketing or ecommerce has expanded their reach and closer to consumers. Currently, most of the consumers are turning towards the ease and comfort of shopping online. But with […]

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September 2, 2014

Today, online marketing or ecommerce has expanded their reach and closer to consumers. Currently, most of the consumers are turning towards the ease and comfort of shopping online. But with the current trend in mobile industries and as people continue to look for upgrades, it seems that the mobile will be the next big thing among all ecommerce platforms.

Mobile ECommerce

Photo courtesy of Garry Knight at Flickr

As we all know, mobile phones have become one of the basic necessities of every consumer. The cellphone, smartphone, or mobile device has been a commensal in our life. This piece of equipment has been transformed to work like different appliances, similar as a TV or camera which can be used in diverse situations; in bed, in the bathroom, eating, or at the desk while waiting. With this, most companies saw the great opportunity for every mobile customer and the mobile device as it becomes a necessity of everyday life.

The Predictive Mobile Marketing Noise

According to Business Insider, tablet-wielding consumers are driving more traffic to mobile ecommerce sites with twelve percent of e-commerce site traffic in the first quarter of 2014, compared to just 9% for the year 2013.

Ecommerce or eMarketing used to be the trend for marketers as it had changed conventional marketing to a whole new level. However, with the arrival of mobile devices into the scene, the connectivity it provides has led to another possible advancement in marketing. Marketers have seen various benefits of turning towards mobile marketing such as :

  • Instant purchasing, anytime and anywhere with instant results
  • Mobile media makes it easier for the user to keep a product’s information.
  • Convenient and adaptable to various content.
  • Personalized interaction with real time feedback.
  • Instantaneous user response tracking
  • Easy, fast ,and secured online payment environment.

With these numerous benefits, entrepreneurs are leaning towards mobile web development  due to lower cost, customization in mobile ecommerce design, and it reduces manpower while giving the entrepreneur better business profits.

Rahul Welde, Vice President – Media (Asia, Africa, Middle East and Turkey) for Unilever explains that media such as mobile is critical for marketers at present but believes that people should still be the main controllers at the center of every brand’s success. “I believe many successful brands including the likes of Facebook and Google have people at the centre. Technology and ecommerce platforms are tools and devices to reach people.”

Get Out On Your Social Media Box

According to most entrepreneurs and marketing experts, mobile E-commerce has a platform mainly concentrated on microblogging and social media like Twitter and Facebook which is highly beneficial for the popularity of every business.

Photo courtesy of Jennifer Conley at Flickr

Comscore Mobile Metrix 2.0 SVP Mark Donovan explained that with over 86 million Americans shopping with their phones, “this pronounced shift in consumer behavior is simply too large for retailers to ignore, with the future of their business depending on how well they adapt to the new environment.”

As mobile users increase each day, entrepreneurs are able to reach a wider scope of audience from various parts of the world. Mobile E-commerce allows a brand to be transferred and advertised by the customers themselves with the use of social media tools. With an optimized mobile ecommerce web design, users will much likely follow, share, or retweet your page. Smashing Magazine explains the factors scrutinized by users in a guide to compelling web design.

  • Easy navigation
  • Search buttons
  • Form fields for billing and shipping details
  • Clear product title and details
  • Responsive typography
  • Great photographs with swiping instead of tapping
  • Overview of product features
  • Indication of availability

Speed and Consistency Is The Mobile Ecommerce Key

WishPond.com, an online marketing website explains how mobile advertisements and campaigns work best. Other than reaching a targeted audience, mobile marketing could make your product go viral with the help of your customers. Mobile users could easily share among their friends and family so your product could gain its popularity without the extra effort. However, this would not be possible without the two main factors of E-commerce which is speed and consistency.

Mobile Marketing
Photo courtesy of SocialMedia VIDEO marketing at Flickr

The rules of mobile marketing is different than the traditional marketing. The digital universe is growing every single day. As such, business should take aggressive steps into making and advertising greater products to a greater number of people. Welde explained that targets are the prime movers of the mobile marketing. In this type of world, speed is the new currency along with consistency.

“The more people you include, the more value can be added. Rules of the digital and mobile world are very different from traditional media and it is important to understand this from all angles if we are truly trying to make a difference to businesses at large,” said Mr Welde.

What is it worth?

A recent study revealed that “4 in every 5 smartphone users – 85.9 million in total – accessed retail content on their device in July” alone. Amazon sites topped the charts with 49.6 million visitors followed by Wal-mart, Target and Best Buy.

Crockett & Jones, when they turned towards mobile marketing, experienced an overwhelming increase in their time on page views and a reduced bounce rate for mobile users. In 2011, Forbes lists down the inevitable truth about mobile marketers and advertisers saying that the number of advertisers using mobile advertising has doubled in just two years. Apparently, revenue from mobile commerce will increase tenfold from 2010 to 2014 in the US with a total value of $670 billion mobile payments for digital and physical goods, money transfers and NFC (near field communications) transactions in 2015.

Start your web development right with the correct mobile web design and marketing scheme, integrate the purchasing power to your mobile, get to the social media, and build a real-time interaction between your customers and your brand. Now that you have seen the different benefits of the mobile scheme, Its time to get your business booming and make huge amounts of that mobile cha-ching.

Anna Rodriguez is an online marketing, social media adn SEO expert and owns Homey Guide Blog. Follow her at @annrodriguez021

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