Recently, I put together an hour-long webinar with our friends and partners at Kentico on “How to Propel Your Website Past Your Competition” which highlighted the various steps companies need to go through when approaching their next website project. One the biggest remarks that I have received has been on that of personalization, also known as, Dynamic Content. If you want to win in the digital space then you must have a personalization plan in place. Your customers and website visitors expect an experience that is unique to them.
Instead of watching the hour-long webinar I jumped ahead to 34:55 on the YouTube video where I talk about personalization and the benefits it brings.