Introduction to B2B Social Listening
By Gary Galvin|October 8th, 2013|
B2B social listening, also known as social media monitoring, is the process of using social media tools to monitor (or “listen”) to online dialog so that you can view only those conversations you are interested in. Social listening is instant, provides immediate results and robust data.
Businesses use social listening to monitor relevant conversations that they can use to:
There are many social listening tools out there. Some are free but most are not. But you get what you pay for. For robust data gathering, workflows and integrations with CRM we recommend Radian6 which is part of the Salesforce ExactTarget Marketing Cloud. Radian6 is a great tool for integrating your social listening and social media into your sales and marketing processes.
Another great tool is Twitter itself. Twitter is free so you don’t get the robust features of Radian6 but if your processes are not too complex then it is a great listening tool. I recently wrote a blog on How to Use Twitter to Find Prospects which will give you a few suggestions on how easy it is to social listen with Twitter.
Several of us at the Galvin office us HootSuite. The nice thing about HootSuite is that it’s free edition allows us to save our searches so that every time we go into HootSuite there is a panel right there.