How Will CRM Change Your Business?
A customer relationship management tool, such as Salesforce, is the type of tool that completely transforms the way you do business. If you keep track of your clients and prospects […]
Centralizes Your Sales, Marketing and Customer Support Information
- Lead stage
- Contact information
- Purchase history
- Customer touchpoints
- Contact history
- Engaged content
- Social media feed
- Job title
- Deal size
- Lifetime value
- Customer segment
- Last contact date
- Assigned sales rep
- Customer support tickets
- Conversion threads
Reduces Administrative Workload
Adds Consistency to Customer and Client Interactions
Produces Valuable Insights on Your Sales, Support and Marketing Performance
With a CRM system, you gain a top-down view of sales, marketing and support performance in a single panel. The reports are easy to generate, whether you’re looking at how many deals the sales teams closed or the number of people your support team helped during the post-sales process.
This data gives you the opportunity to identify weak spots at any point in the customer journey. Perhaps the lead-nurturing content doesn’t accurately address the most common questions support hears or sales team follow-ups suffer during busier periods. Before CRM, you’d have to wait for a report on this information to do anything about it. After you have one in place, you can keep track of everything in real-time.
Over time, you optimize the customer experience, so you gain higher revenue, better retention and a team empowered with the tools they need for the best performance. You can react faster to situations that lower performance or threaten the growth rate of your company, which is necessary in a business world where entire industries get disrupted overnight.
Salesforce and other CRM solutions are a must-have tool for any business that wants sustainable growth. The automation alone is worth the price tag, and the rest of the benefits sweeten the deal.