The Benefits of Everyone in Your Company Using Salesforce Every Day

Customer relationship management (CRM) is one of the best things that your business can do. It can be hard to track and manage all the different relationships you have with […]

About the Author: Gary Galvin

Salesforce

November 18, 2014

Customer relationship management (CRM) is one of the best things that your business can do. It can be hard to track and manage all the different relationships you have with your customers and a CRM tool is a great way to rope all that information together.

In the words of Salesforce.com, a provider of the leading technological CRM solution, “CRM combines business processes, people, and technology to achieve this single goal:

[tweet_quote]getting and keeping customers.[/tweet_quote] It’s an overall strategy to help you learn more about their behavior so you can develop stronger, lasting relationships that will benefit both of you. It’s very hard to run a successful business without a strong focus on CRM.”

Embraced by Everyone

Everyone within your company in one way or another interacts and impacts your customer. So naturally a CRM tool should involve every department in your business, from sales, marketing and customer service to operations, accounting. Whether you’re in the warehouse, driving a truck or working on information technology you are impacting the business which impacts the customer. Because of this, it’s important to implement a CRM throughout your company and to work with it every day. After all, you work with your customers and clients on a daily basis, so why shouldn’t you manage those relationships every day as well?

As a cloud-based solution, Salesforce.com makes it easy to get up-to-date with the latest customer and company information while allowing for easy access for everyone on your team.

Simply put, when everyone uses Salesforce.com daily you’ll get:

A 360 degree view of each customer
Accurate reports and dashboards of customers and business transactions
Automation and mobility with business processes
Overall efficiency in your office with everyone using the same program to track customer relations
and much more

Salesforce.com is not a one-and-done program. It’s a program that, once you have all your customer data uploaded into it, you’ll end up relying on it a little more every day as you and your team learn the ropes of customer relations, setting business goals within its system and watching your business grow.

Rolling Out Salesforce.com Throughout Your Company

Keep in mind, it’s important to keep veins of communication open with your employees before, during and after the implementation of a new company-wide service. Salesforce.com offers great training and support, yet another reason to use their CRM solution, which is now available for a 30-day trial.

Once you’re set up with Salesforce.com, you can start really obtaining your business goals, earning better relationships with your clients and excelling on all fronts of business.

Also published on Medium.