Mailchimp is known for its easy email builder making it a marketer favorite. The platform’s no-code option offers drag-and-drop content blocks, graphics, videos, and buttons. Customizable templates make for easy build-and-send emails. There is no debate that Mailchimp makes sending effective, attractive emails simple.
Pardot does not carry the same reputation, although its newest email builder release puts it on par with its competitor. Pardot’s low-code option still allows marketers to jump into the source code for ultimate styling. However, depending on a company’s needs, that may be a plus. Pardot’s email builder offers more flexibility for customization allowing marketers to achieve a brand’s exact look and feel.
Both platforms support personalization. However, Pardot offers a handy feature not available in Mailchimp called Advanced Dynamic Content. This takes personalization beyond merge tags. Advanced Dynamic Content allows marketers to embed content blocks in forms, websites, landing pages, and emails to change the content based on each individual prospect’s segment.
For companies looking for email marketing impact with ease, Mailchimp works great. Those wanting ultimate customization will love Pardot.