[tweet_quote]People use smartphones for everything from making calls to shopping online.[/tweet_quote] In fact, people are more anxious to interact with their smartphone than someone they are standing next too. This shift in technology and how we interact as people offers great potential for companies to quickly engage with their customers and their employees.
But there are still concerns out there that many companies have such as security or scalability. In addition, who will support these mobile apps as it is sometimes seen as “just another application to manage”. But, as a decision maker you can’t wait much longer because your customers and employees are mobile and they expect you to be mobile too.
In 2012 Gartner Predicts came out with a study that By 2015 mobile app/dev projects targeting smartphones and tablets will outnumber PC projects by 4:1. As we head into 2014 it’s imperative that companies begin planning their mobile initiatives and strategies. You can’t afford not to put a focus on mobile because your competition is.
Don’t get left behind – It’s all about mobile