[tweet_quote]Marketing is an integral part of business success.[/tweet_quote] From sharing information about products and services to providing better customer service, marketing can help your business increase profits, reduce expenses and strengthen customer relationships. In order to market effectively to your customers and prospective customers, you need to know what they need and want, and what appeals to your target market. One way to gather this valuable information is through Google Analytics. But before you can use the data, you need to know how to use Google Analytics for beginners.
What are metrics and why do they matter?
One of the biggest reasons businesses use Google Analytics is to look at the metrics for their website. In marketing, metrics allow your team to evaluate how effective their efforts are to make sure campaigns are successful for the business.
Metrics are important in marketing to show return on investment (ROI). When it comes to the financial aspect of marketing, managers and executives need to know that the money being invested in marketing is worth it in sales. For example, did your customers actually read the email newsletter you sent last week? Did they go to the website to get more information about the products? Was it worth spending two days reworking the web content on your products and services page?
Metrics answer these types of questions using raw data to allow marketing teams to calculate return on investment for marketing campaigns, whether they are advanced users or learning how to use Google Analytics for beginners.
Metrics also help shape who the target market is. By looking at what is effective and what is not, marketing teams can adapt how they appeal to the target audience in marketing campaigns. This helps marketing efforts more targeted, and much more likely to draw in the types of customers the business wants and needs.
How to use Google Analytics for beginners
Google Analytics is a powerful, user-friendly web analytics application, and learning how to use Google Analytics for beginners is easy. It tracks valuable digital information such as site visitors, how they come to your site, how long they stay, and where they are located.
Initially, this information is valuable because it helps create a baseline for a business’s website. It shows you what people are looking at when they go to your site, and what draws their attention most. The patterns that you see through Google Analytics can then be used to decide the best ways to market to your target audience.
Pages that don’t get much traffic may need to be reworked. Or they may cover topics your target market is not very interested in. Pages that get the most traffic show you what your target market is interested in, which can give you topics for targeted campaigns.
However, it isn’t just the traffic on your site that can be valuable for marketing efforts. Seeing where visitors come to your site from is another way to use Google Analytics data to your advantage. You can see what search terms lead visitors to your site, or what other sites have links to your pages on them. This can give you insight into what your customers and prospective customers want to know when they find your products and services, which can help you better provide for their needs.
Ultimately, Google Analytics collects the data your business needs to market effectively. It provides the raw data that can be analyzed and compared so you know the best way to share information, draw in new customers and strengthen current customer relationships.
Custom Dashboards give you a better view of your data
One of the most noticeable features in Google Analytics is the addition of custom dashboards for users. The custom dashboard allows you to select and display the metrics that are most important to your business. This means the most valuable information to you is readily at hand. In addition, you can decide how the data is displayed in the reports so you can compare it more effectively.
The features in Google Analytics give the interface a smoother, more professional feel, and allow users to customize the experience the way they want. By customizing your Google Analytics experience, you can be sure that you get the information you need and can use it to your best advantage rather than having to wade through data that doesn’t really apply to you to get to what you need.
Whether you want to grow your business, shift your focus or even strengthen the relationships you have with your current customers, marketing metrics show you the best way to appeal to your target market and get the best return on your investments.
Google Analytics is among the best known tools for gathering metrics from your website traffic. The reports and raw data you can get from Google Analytics can be valuable as you focus your marketing efforts, and the customizable, professional interface provide a wonderful experience for users. Once you know how to use Google Analytics for beginners, you can be sure that the data you gather and analyze can take you through any marketing efforts your business undertakes.