While it requires time and effort to truly accomplish online marketing efforts to drive people to your website, there are numerous ways to quickly and inexpensively drive more traffic to your website. Here are 4 tasks that every sales person should being doing now:
Join the Q&A Discussions on Social Forums – People are asking questions and looking for answers on LinkedIN and Twitter. If you are able to help them, do so! As you answer their questions, see if you are able to send them to a resourceful article or document on your website that will help to answer their question. The hope here is that the added exposure to your organization will win them over.
Share Content (Both Old and New) –Just because it wasn’t written in the last week doesn’t mean it is not valuable anymore. As you produce content, you are building up a library of resourceful information that others will find valuable. Try digging through your archives to find older posts that you would want to send out to your followers from time to time. Likewise, remember to use your Twitter account to push out new content releases to your followers.
Add a Personal Touch through Email – When you are on the sales trail, you are likely to keep in touch with your prospects. Make a habit of sending them an article of interest from your website or blog on a regular basis. This adds value to the content that you’ve already generated while providing an opportunity to reach out to prospects. Also, as you move your prospect through your sales funnel try to identify the content on your website that can best suite their interests
Take Advantage of Auto Reply – If your website is integrated with a CRM solution, you should make sure that your auto reply is configured correctly. This simply means that when a visitor fills out a contact form, they should receive an automated reply from you. This automated reply should include resourceful links that will direct them back to your website.
By incorporating these 4 simple tasks into your weekly sales processes, you’ll not only be able to drive traffic to your website, but you’ll also be able to prove yourself as a valuable resource to your contacts.