Sitecore CMS Steps Up Customer Experience by Acquiring E-Commerce Platform
Successful e-commerce solutions need to offer a customer experience that focuses on collecting accurate and meaningful data from a consumer while delivering to them an experience that encourages them to convert and stay a customer for life. Our partners at Sitecore have recently announced the acquisition of commerceserver.net, an enterprise grade e-commerce solution with its origins in Microsoft .NET.
Focusing on a Single View of the Customer
Companies that win in today’s digital space do so by collecting and mining accurate and sound data which in turn allows them to better engage with their customers and prospects thus delivering an experience they want. Previously, the Sitecore Experience Platform provided an integrated CMS which included the following digitial solutions:
- marketing automation
- email marketing
- social media
- website optimization
Websites, especially online retailers, must embrace an approach that ensures a full view of the complete customer experience. On Sitecore’s websites (www.sitecore.net) it is quoted “The addition of Commerce Server’s enterprise grade e-commerce capabilities means that we can quickly move to a position of leadership in this space to complement our successes and leadership in content management and customer experience.”
More Information
Read Sitecore’s official press release
