A CMS is No Longer Just a CMS but a Marketing Suite

About the Author: Gary Galvin

July 15, 2014


[tweet_quote]The right content management system (CMS) is used to effectively manage your website[/tweet_quote]. A number of companies will use content management systems to store and retrieve published data on their website, but it is so much more than this now. A content management system will do more than update content, it gives you a complete digital marketing suite that manages the complete customer experience a visitor has with your website and company. This allows you to have a complete view of the customers, and what their expectations are when it comes to buying from your company.

What Can Modern CMS Systems Provide?

A modern CMS system provides marketers with a suite of marketing solutions. You can have a complete set of online marketing tools that allow you to deliver and optimize your website to the customers. Beyond just editing content here are some of the solutions a proper CMS system can provide:

  • Web analytics and campaign management
  • Email marketing
  • Content management
  • Personalization
  • Segmentation
  • Marketing automation
  • A/B testing
  • Lead scoring

Modern systems often include new browser-based interfaces that make it much easier to manage your content and marketing needs. Using a program like the one offered from Kentico can help as it looks similar to the editor from Microsoft Word.

Website Updating

How often do you find yourself needing to create new web pages, or focus on adding new images to the website? The right CMS program makes it easy to resize, crop, and rotate images. Within the CMS program you will be able to upload and redesign a website in a few hours. If you need to add an online store or manage your customer surveys and feedback, a CMS program is one of the ideal solutions.

Monitor Customer Opinions

With a high regard for customer reviews and opinions, it helps to manage them. Encouraging customers to leave feedback is a great way to boost your online reputation. A CMS system gives you a great way to encourage customers to leave feedback. It only takes a short amount of time to create a form or survey to your website. You can easily export the data into Excel after you gather the data from the website.

Customize Workflows

Remember when your marketing department was the only team of individuals who were allowed to create content for the website? With a CMS system you can create content authoring, allowing you to delegate the content. Creating custom workflows particular to the different site sections is a great way to manage the overall website content and how it looks. This is one of the best ways to manage the content quality and ensures brand consistency.

Additional Features of New CMS

With the use of the Internet, companies are finding it more important than ever to create multilingual websites. Kentico allows companies to create a website that is in multiple languages. This is a great benefit to CMS as companies can have their colleagues in other countries use it to manage their end of the website. Ecommerce is another important element in new CMS systems. With Ecommerce solutions, you have the ability to enhance your sales as customers can come to your website and purchase the products they want quickly.

Designing and developing a website that includes a complete digital strategy is one of the ideal ways to improve customer satisfaction. Create a complete digital marketing strategy by investing in a quality CMS system.

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