Webinar: Meet Marketing Cloud Account Engagement for NPSP

Ready to take your nonprofit’s marketing to the next level? Join Galvin’s resident expert Yvette Montague, in this recording as she demonstrates the power of Salesforce’s Marketing Cloud Account Engagement for NPSP (Nonprofit Success Pack). Discover the big differentiator from other email marketing platforms like MailChimp or Constant Contact and why it matters. Learn how to build marketing campaigns that create action—both among constituents and within the organization. 

Get an inside look at some of Account Engagement’s key features and functionality that support data-driven marketing decisions: 

• Campaigns – If you can’t measure it, did it even happen? Determine what marketing is working by comparing ROI and other metrics with campaigns. It’s the central component in your communications to help ensure you know where to invest resources and what efforts to rethink. 
• Web Tracking – Monitor prospects’ changing interests without needing forms by tracking and triggering action from page visits, content downloads, and custom link clicks.
• Forms – Use forms to collect prospect data and automate next-step actions such as sending an auto-responder email, adding to a list, tagging an interest, or using conditional logic to fire these actions only under specific conditions. 
• Engagement Programs – Reduce repetitive workload using smart drip campaigns that maximize prospect engagement and minimize damage to your sender reputation. “Pan for gold” by engaging the right people with the right message.
• Email Template Builder – Your intro to email building! Start building emails with the drag-and-drop builder and easy editor. Leverage system logic to improve deliverability and open rates. It’s a great way start before migrating to the advanced email builder!

Take Your Nonprofit’s Marketing to the Next Level with Marketing Cloud Account Engagement for NPSP

With Marketing Cloud Account Engagement for NPSP you can create high-impact marketing that helps you achieve your business goals, whether that be fundraising, new memberships, program enrollments, event attendance, volunteer hours, or other targets. This 60-minute tour will show you the possibilities of building smart marketing campaigns that truly make a difference.