Webinar: Meet Marketing Cloud Account Engagement for NPC

How do you know your marketing really moves the needle for your nonprofit’s mission? With Marketing Cloud Account Engagement for NPC (Nonprofit Cloud), you can connect every marketing effort to business results, whether it be increased donations, volunteer hours, program enrolments, or new members. Join Galvin’s marketing expert Yvette Montague, for this 45-minute recorded tour showing how smarter, data-driven marketing can amplify your impact. 

Get an inside look at how Account Engagement enables nonprofits to do mass marketing in a smarter, more targeted way: 

• Campaigns – If you can’t measure it, did it even happen? Determine what marketing is working by comparing ROI and other metrics with campaigns. It’s the central component in your communications to help ensure you know where to invest resources and what efforts to rethink. 
• Web Tracking – Monitor prospects’ changing interests without needing forms by tracking and triggering action from page visits, content downloads, and custom link clicks.
• Forms – Use forms to collect prospect data and automate next-step actions such as sending an auto-responder email, adding to a list, tagging an interest, or using conditional logic to fire these actions only under specific conditions. 
• Engagement Programs – Reduce repetitive workload using smart drip campaigns that maximize prospect engagement and minimize damage to your sender reputation. “Pan for gold” by engaging the right people with the right message. 
• Email Template Builder – Your intro to email building! Start building emails with the drag-and-drop builder and easy editor. Leverage system logic to improve deliverability and open rates. It’s a great way to start before migrating to the advanced email builder! 

Take Your Nonprofit’s Marketing to the Next Level with Marketing Cloud Account Engagement for NPC

From targeted campaigns and responsive engagement programs to intuitive email builders and advanced tracking, you’ll see how Marketing Cloud Account Engagement for NPC helps nonprofits turn strategies into results. Watch this 60-minute recorded demo at your leisure, and learn how to engage your audience, leverage platform logic, and measure success—all while focusing on what matters most: advancing your mission.