[Pardot Training]
Build a Team of Pardot Pros
You have Pardot! Now what? Implementing marketing automation does not mean putting your efforts on autopilot. No matter how right a tool is for the job, it won’t work if you don’t know how to use it. From sales and marketing automation strategies to best practices and analyzing your first campaign, there is a lot to learn in Pardot. Galvin’s team of certified Pardot and Salesforce specialists help users become Pardot experts. Our Pardot training combines real-world marketing examples with profound understanding of system features that turn beginners into Pardot pros.
Hands-on, Minds-on Learning
At our Pardot training, people get their hands dirty. They work inside the system. We replace traditional point and click software training with a stop and think project-based learning approach. We pose questions that bring relevance and context to Pardot’s capabilities. Our team caters to all learning styles with a combination of strategy discussions, practice workbooks, and hands-on exercises doing actual campaign work. Galvin’s trainings create comfort in using Pardot while elevating a team’s overall marketing skills.
“Galvin was very personable and easy to work with. They were great at problem solving and finding ways to make processes make sense for the team. They were very patient with our team, providing multiple demos and documentation. ”
–Tamara, Nonprofit
“Galvin is thorough, informative, helps us evaluate complex business processes, and pleasant to work alongside. I have learned so much from partnering with them.”
–Christie, Smithville Fiber
Training Topics
How to Generate High-Quality Leads
Creating Nurturing and Drip Campaigns
Managing Leads and Improving Engagement
Building an Effective Email Marketing Strategy
Aligning Sales and Marketing and Creating Accountability
Understanding and Responding to ROI Data
Training Skills
Administration
Managing Users
Integrations
Technical Setup
Forms
Field Settings
Progressive Profiling
DGPR/CASL/CCPA Compliance
Data Management
Structure
Segmentation
Lists
Scoring & Grading
Lead Scoring
Behavior Scoring
Building Personas
Automation
Rules
Redirects
Notifications
Emails
Building templates
A/B Testing
Completed Actions
Landing Pages
Building Pages
Landing Page & Form Reports
Engagement Studio
Building Campaigns
Triggers & Rules
Testing
Dynamic Content
Creating Content
Targeted Offers
Reporting
Lifecycle
Assets
Campaign & Conversion
Sales & Marketing Alignment
Pipeline Assignments
Engagement Histories
Data Sharing
Tailored Training
Refreshers
New Users
Advanced Skills
“I have been working with Galvin for over a year. They are very knowledgeable and helpful with great response time.”
Tina Burns
Salesforce and Pardot: The Perfect Pair
The Galvin Technologies team understands the ins and outs of Pardot and how to make the platform work seamlessly with Salesforce. Our deep knowledge and experience with Salesforce architecture places us a step above other firms when it comes to Pardot implementation. We know how to deliver a unified experience that truly aligns sales and marketing.
Full-Service Pardot Support
Galvin Technologies offers wraparound services to ensure companies find success with Pardot. Our clients include businesses new to marketing automation and companies looking to use Pardot more effectively. Regardless of system setup or staff skill sets, we find the right starting point and advance things from there.
Pardot Consulting & Strategy
Career marketers and certified Pardot consultants engage in a discovery process to identify business needs and align marketing automation around those goals.
Pardot Implementation
The technical team integrates Salesforce and Pardot, manages the data, and designs system workflows and templates configured to specific business requirements.
Pardot Managed Services
Clients gain access to a full complement of services for ongoing system and marketing support provided by a highly skilled group of Pardot and Salesforce specialists.
Move Your Marketing into a Class of Its Own
It’s time to graduate beyond traditional marketing. Take advantage of a free consultation and let Galvin create a customized training plan for your marketing team.
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