Pardot made surviving the pandemic possible for Wolverine Human Services. When clear, consistent communication became the organization’s best tool for combatting the business effects of COVID-19, they turned to the marketing platform and Galvin Technologies. The Galvin team helped Wolverine create a series of campaigns tailored to individual stakeholder groups with targeted messaging designed for special needs. Pardot’s email automation made the additional communication easy for an already stretched-thin staff. The communication kept stakeholders safe, informed, and inspired to continue supporting the important work of Wolverine Human Services.
The need for compassionate care of children never stops. When COVID-19 tried to shut things down, Pardot helped keep Wolverine’s doors open.
Staff Communication – COVID-19 presented new operational challenges for staff almost daily. Wolverine’s CEO used Pardot to issue regular communication to the team regarding COVID-19 protocols, staff needs, and resources for dealing with stress. Leadership tracked distribution through Pardot. They knew messages were received and could identify the information most helpful to staff.
Fundraising and Donor Relations – Galvin helped Wolverine build fundraising campaigns in Pardot to replace in-person events. The campaigns communicated the organization’s heightened needs and targeted specific donation areas including personal protective equipment, hazard pay, and medical and grocery support for foster families. The focus on special needs allowed Wolverine to issue follow-up communication to donors regarding their real-time return on investment. Pardot’s reporting features helped Wolverine modify messaging based on email opens, clicks, and campaign donation data.
Stakeholder Engagement – Wolverine leveraged Pardot for external stakeholder communications regarding new legislation, supply needs, and recruiting additional foster families. The emails also provided updates on organizational performance under the difficult pandemic conditions and let the audience know how they could help. While many organizations decreased their external communication at the pandemic’s onset, Wolverine increased theirs. The team operated under the belief that if a stakeholder could not help currently, frequent communication would make Wolverine top of mind when that person or community organization was able to assist in the future.