The new online experience has The Barrow Group and its patrons saying “Bravo!”
Improved User Experience
Prior to the new setup, every interaction with The Barrow Group’s website was part of a disjointed customer journey. The lack of cohesiveness and challenging processes compromised the user experience. By consolidating systems and increasing self-service capabilities within the business system, the organization now better supports each of its audiences. The theater company easily handles higher volumes without compromising service—or adding staff. Monthly receipts for training registrations achieved record highs five times in 2023 (as of this writing). Spring 2023 classes generated 42% more revenue than the average across the previous nine years. Total registrations are on pace to double from the prior year.
Before transitioning to Salesforce, The Barrow Group relied on six different databases: ticketing, student registrations, forms, finances, donations, and fundraising. None of the systems worked together, which made data management 25% of a staffer’s job. Now all data flows through Salesforce as comprehensive records capturing details across interactions. Easy access to all information in one place allows the nonprofit to better measure customer engagement and make business decisions. The organization’s executive director estimates the time saved manipulating data has generated tens of thousands of dollars.
Increased participation with The Barrow Group reflects the organization’s new marketing efforts. Marketing Cloud Account Engagement helped the nonprofit easily create campaigns to publicize its offerings. The streamlined database makes market segmentation simple for targeted messaging. DonorSearch provides valuable insights for reengaging past donors and finding new ones. Automated emails make consistent fundraising easier and more effective to support the organization as it scales to serve more people every year.
Setting the Stage for Success
At Galvin Technologies, we want every organization to give their best performance. Our team offers Salesforce consulting, development, and administration services to transform inefficiencies into innovation. Give us your goals and we’ll get you there. Discover how Galvin has helped organizations across the country “steal the show” when it comes to improved business performance and a better user experience