Achieving one million visitors takes time. Thanks to Salesforce, Belóved Gallery is well on its way.
Measuring Campaign Effectiveness: Using Account Engagement’s tracking functionalities, the Belóved team gained comprehensive visibility into attendee behavior. Embedded tracking codes on the website and promotional materials identify the source of each visitor. The data helps staff optimize marketing efforts based on the most successful channels. The information also informs audience segmentation allowing the team to develop more targeted promotional activities.
Data and Donor Management: Galvin worked with gallery staff to automate emails sent after the reservation through Blackthorn and before the person’s visit to collect more contact information. Responses feed the database for future marketing and fundraising. To enhance visitor engagement, Galvin worked with gallery staff to create personalized questionnaires using Account Engagement’s forms and landing pages. Following their visit, patrons receive a survey designed to gauge their impressions of the artwork and overall experience at the gallery. This feedback helps Belóved’s team understand visitor preferences, define additional marketing needs, and plan for future exhibits.